It found that Rolex is the most popular watch in the world on Instagram. Instagram users have used the #rolexwatch hashtag more than 1.8 million times. The company was founded more than 100 years ago and released its first watch in 1926. The “Oyster” model was patented and sold as the world’s first water-resistant replica luxury watches, and it still has an impact today, with the hashtag #rolexoyster being used more than 100,000 times on Instagram. Many models have been released, each one embodying the brand’s luxury.

The second most popular watch on Instagram is the American brand Fossil, which shows a smaller but still impressive total of hashtags #fossilwatch and #fossilwatches on Instagram. The brand has been selling watches of all styles at affordable prices since 1984.
In third place is Casio with 1,156,958 hashtags on Instagram. This Japanese brand is known for affordable watches that take into account high quality and style. Casio’s gold-plated digital watches are also very popular on other social media platforms such as Instagram and TikTok.
In fourth place is another Japanese brand, Seiko, with 1,089,534 hashtags on Instagram. Another affordable watch brand from Japan, the brand offers high quality watches similar to Rolex standards but at a fraction of the price, helping Seiko become one of the best selling brands in the world.

The other is the Italian fashion brand Gucci with 420,012 hashtags on Instagram. The Florence-based luxury fashion company was founded in 1921 and sells a wide range of products including handbags and replica rolex watch.
Data shows that watchmakers like Rolex and Seiko are the most popular, but fashion designer brands like Michael Kors and Guess are breaking into the watchmaking industry. Interestingly, ‘budget-friendly’ watches dominate among popular brands, with seven of the top ten offering extremely valuable timepieces.” The study was conducted by Chrono24.com, the leading marketplace for luxury watches since 2003, providing easy, secure and reliable access to the marketplace for all watch lovers everywhere.